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How does the John Lewis Christmas advert compare this year? This Morning from www.itv.com
The new John Lewis advert has divided some viewers - but I loved it and here's why One sister explains why she's all for this year's new take on the festive ad John Lewis has even placed its stores at the forefront of the story, showcasing how its retail spaces can act as the heart of festive moments .
How does the John Lewis Christmas advert compare this year? This Morning The Ivor Novello Award-Winning Richard Ashcroft provides the music backdrop with the powerful and poignant song Sonnet from his Acoustic Hymns Vol.1 Album, released on RPA/BMG. The advert, 'The Gifting Hour', depicts a woman searching for a Christmas gift for her sister, passing through memories of different phases of the siblings' lives Christmas ads existed before, sure, but in 2011 - when John Lewis premiered 'The Long Wait' - the paradigm shifted once and for all.
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